The Brazilian Book Chamber (CBL), in partnership with the distributors Catavento, Inovação, and Loyola, created the project Conexão Livraria (Bookstore Connection). As today mainly the small and medium bookstores of the country are still developing their digital presences, the project arrives to assist these enterprises with their e-commerce.
The idea is to combine the structure, processes and technology of a large marketplace with the availability and logistics of distributors. In practice, it works as follows: the partner participates with his/her entire security and payment structure; distributors take care of the logistics operation, connecting their inventory with the main store, and bookstores connect to the space as associated stores, receive a personalized link and are remunerated with commission for sales.
The first phase of the project included seven bookstores — Favorita, Intelecto, Blooks, Vanguarda, Nobel Brooklin, Isasul and Casa Vamos Ler —, the Mercado Livre, and distributor Catavento. The second phase also has the distributors Inovação and Loyola.
As livrarias que tiverem interesse em participar das próximas fases devem entrar em contato pelo email firstname.lastname@example.org.