The Brazilian Book Chamber (CBL), in partnership with the distributors Catavento, Inovação, and Loyola, created the Conexão Livraria project. The initiative was launched in 2021 to assist small and medium-sized bookstores in the country with their e-commerce operations, structuring processes and technology akin to a large marketplace the availability and combined with logistics of the distributors.
In practice, it works as follows: the partner contributes with their entire security and payment structure; the distributors handle the logistics operation, connecting their inventory with the main store; and the bookstores connect to the space as associated stores through a personalized link and are remunerated with commission for sales.
The initial project includes seven bookstores — Favorita, Intelecto, Blooks, Vanguarda, Nobel Brooklin, Isasul, and Casa Vamos Ler — in addition to Mercado Livre and the distributor Catavento. In 2022, Conexão Livraria won the Innovation Awards during the 33rd International Publishers Congress of the International Publishers Association (IPA).
Caso tenha interesse em participar, entre em contato:
cbl@cbl.org.br.